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UKie logo

Ukie is the not for profit trade body for the UK games and interactive entertainment industry. Its mission is to turn the UK into the best place to make, sell and play games in the world.

It represents nearly 500 businesses working across the UK, including game developers, publishers, platforms and service providers, in government. This includes industry advocacy work, managing industry press relations and running trade missions, as well as providing member services.

Ukie also runs a number of initiatives that further support the games ecosystem. This includes education initiatives such as Digital Schoolhouse, the responsible play site www.askaboutgames.com, the Video Game Ambassador’s careers scheme and events such as the London Games Festival.